Interview with Ian Russell, Wild


This week we’re chatting with Ian Russell of Wild. Ian is responsible for designing the floral and greenery within Tigerlily. Here we ask him to share his experience and trends for the summer months.

How long have you worked with Tigerlily?
I am delighted to say that Wild have been working with the team at Tigerlily for over 6 years now, and over this time we have seen many changes in floral styles, trends and colours.

What has been your favourite install at Tigerlily and why?
hmmm… this is a tough one! There have been many installations that I’ve thoroughly enjoyed creating. However, if I must choose, I would say the festive installation that the Wild team and I created in our first year working with Tigerlily. We produced a large silver arch at the entrance complete with thousands of white fairy lights, giving it that magical Christmas feel. 
I think that this has to my favourite but there are many other runners up!

What has been the most memorable install at Tigerlily and why? 
I think that the most memorable install would have to be the refit last year. Wild installed the living wall, bird cages, green fern arrangements and outside planters - all within a very tight schedule. Wild love a challenge! The olive trees were particularly memorable because they arrived so large that we needed to hire a crane to put them in place. All part of a normal days work at Wild!

What is your favourite flower to work with?
To be honest I don’t have any one favourite flower. I like to work with seasonal flowers as they tie in so much better with the what is growing around us - in our gardens and countryside. I love working with daffodils in the Spring, peonies and roses in the Summer, berries and twigs in the Autumn, and in the Winter I just love creating festive pieces with amarylis and hellebores.

Where do you find your inspiration for creating such beautiful displays?
I get most of my inspiration from what I see in nature and in the countryside so I guess it’s wilderness that inspires me. It’s in the name - Wild! My new dog Stella gets me out and about in all sorts of weather and terrain! Arrangements that appear in natural form always replicate better when doing installations, small or large. 

What should brides-to-be think about when considering flowers? Are these a main part of the theme or a finishing touch?
Brides should select a florist that they feel they can get along with and include them at the early stages of the planning. It is important that flowers are considered for their seasonality, as what is in season tends to be the best flowers available at that point in time. 
All areas of the wedding venue needs to be considered, and I always recommend keeping things simple – one or two colours only, this often creates the best effect. Budget can be a thorny issue as on occasion a bride’s desired theme does not match the budget they’ve set aside for flowers. At Wild we always encourage brides to be realistic and love working with them to achieve the look they want within budget.

What are the summer trends for flowers this year?
The summer trends this year, as the last couple of years is peonies and roses – soft colours with a more country and organic look with the addition of green ferns and succulents.

Anything else you wish to share about your world of blooms?
I never cease to be amazed that every day I wake up, I am going to encounter something new in the world of flowers and plants. It may be a vibrant new colour, a new variety to work with, or a unique new style that we create to display a flower or plant to suit an installation. I simply love the variety that being a florist provides me with.


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